Job Description

(Copywriter)

About us:
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win

Team Overview

We are a creative unit dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing, or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both Bengaluru and the U.S., we comprise of the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year .

Position Overview

We are looking for a Copywriter to create, edit & proofread content for guests. You will be required to collaborate with a team of art directors, project managers, site merchandisers & business councils to create copy for Target.com & the Target App. There will be partners in MPLS with whom you will have to liaise, collaborate and communicate with on a regular basis. You will have to consistently come up with innovative, eye-catching work that is in line with the Target brand, which should increase guest loyalty and, ultimately, drive sales.

About you:

• Roles and Responsibilities:

• Write, edit and proofread content for Target.com
• Collaborate & brainstorm with creative teams on concepting and writing copy
• Learn, understand & apply processes related copywriting & editing
• Learn & use new tools & software that the role requires
• Manage multiple projects, balance timelines and present work at various forums
• Write copy that is consistently in-tune with the Target voice and stay current with the latest editorial, cultural and design trends
• Interact with partners in Minneapolis on projects

• Personal Attributes:

• Highly motivated, self-driven, and able to work independently as well as follow creative direction
• Show passion, optimism and drive and be able to move forward in an ambiguous environment
• Passionate and excited about writing, particularly in the digital space
• Strong communication and organizational skills
• The motivation to maintain and improve copy standards
• The willingness to listen to feedback and use it to improve
• Having a worldview & global exposure

• Requirements:

• Minimum 4-6 years at an Advertising or Digital agency
• A completed 3-year college degree
• Strong portfolio demonstrating breadth of writing capabilities
• Strong understanding of US culture & trends
• Excellent command over the English language, both spoke & written

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