Job Description
About Us:
We're a vibrant restaurant group born from a small eatery in New Orleans, now operating two beloved brunch concepts across 25 locations in the Southeast. Our restaurants bring the spirit and soul of New Orleans to every meal, and we're still growing!
Job Overview:
We're on the hunt for a creative and data-savvy Digital Marketing Manager to take our digital presence to new heights. As our digital marketing guru, you'll develop and execute strategies that align with our ambitious growth goals. You'll be the driving force behind our lead generation, brand awareness, guest engagement, and incremental sales efforts.
What You'll Do:
Strategy and Management:
- Collaborate with the Executive Director of Marketing to craft quarterly and yearly digital marketing strategies and budgets.
- Develop innovative demand generation programs and campaigns.
- Analyze customer data to uncover insights that will shape our digital marketing strategy.
- Manage our Digital & Social Agency and Review & Listings Agency, ensuring all efforts align with our marketing goals.
- Own and evolve our brand voice, creating playful and entertaining copy across all digital platforms.
- Conduct A/B testing to optimize our messaging and creative content.
- Track, analyze, and report on all campaign performance.
Social Media and Content:
- Guide our social media marketing strategy across platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Work with freelance creatives to generate engaging multimedia content for all digital campaigns.
- Maintain and update our digital image libraries.
Email and Communication:
- Develop engaging, personalized email and SMS campaigns.
- Support the setup, execution, and analysis of our loyalty program.
Website Management:
- Keep our website fresh with current menus, promotions, and landing pages.
- Act as our website CMS administrator.
- Collaborate with our agency to optimize the website for visibility and engagement.
What You'll Bring:
- A Bachelor's degree in digital marketing, business, marketing, or a related field.
- 5+ years of proven experience in digital marketing, preferably in the restaurant or hospitality industry.
- Expertise in SEO/SEM, email marketing, social media, analytics tools, and display advertising campaigns.
- Familiarity with web design and CMS systems.
- Experience with marketplace partnerships and brand loyalty programs.
- Strong analytical skills to interpret sales, website, and social media statistics.
- A portfolio of personally created and executed marketing materials.
- A valid driver's license and clean driving record.
The Ideal Candidate:
- Has a knack for turning data into actionable insights.
- Is tech-savvy and quick to learn new software.
- Possesses exceptional creativity and strong writing skills.
- Thrives in a fast-paced environment and excels at multitasking.
- Communicates clearly and openly in all interactions.
- Has a keen eye for detail and strong organizational skills.
Location and Travel:
This position is eligible for remote work, with quarterly travel to our New Orleans-based Home Office. Candidates located in New Orleans are preferred, but we're also open to those based in Nashville, Birmingham, Charlotte, Charleston, or along the Gulf Coast.
Join Our Team:
If you're ready to bring your digital marketing expertise to a growing, fun-loving restaurant group, we want to hear from you! Come help us spread the joy of brunch across the Southeast.
Employment Type: Full-Time
Salary: $ 70,000.00 90,000.00 Per Year
Job Tags
Full time, Freelance, Remote job, Home office,