Marketing & Branding Manager Job at Ninja Van, Canada

RmRqem9Xb3BieXdPR0VhRVhpR1Q1UEdabUE9PQ==
  • Ninja Van
  • Canada

Job Description

Responsibilities

  • Strategic Leadership and Planning (35%)
  • Define and support the overall Brand & Marketing integrated strategy in collaboration with the regional marketing team.
  • Develop and execute Go-to-Market Strategies, including ATL/BTL/TTL or 360 Plans, to ensure cohesive and impactful brand presence.
  • Identify target audiences, set objectives, and outline desired outcomes for marketing campaigns
  • Brand Management (20%)
  • Ensure a coherent and consistent brand image across all retail touchpoints in our customers' physical stores.
  • Drive meaningful campaigns, partnerships, tie-ups, and promotions to enhance brand relevance and strengthen brand and customer engagement
  • Budget Management (15%)
  • Ensure efficient use of the assigned budget to deliver maximum brand amplification.
  • Track and report on marketing expenditures, ensuring cost-effective strategies and high ROI
  • Campaign Development (20%)
  • Develop and oversee the content of marketing campaigns, ensuring alignment with brand guidelines and market requirements.
  • Lead in-house marketing team and creative agencies to develop communication ideas and collateral for campaign projects
  • Market Insights and Trends (5%)
  • Identify new trends and insights to drive effective marketing activities that increase brand awareness, consideration, and conversion.
  • Analyze market data and recommend innovative strategies to stay ahead of industry trends
  • Collaboration and Execution (5%)
  • Work with internal and external teams to ensure that tasks are completed, and programs are delivered on time
  • Execute all public relations activities, including liaising with agencies to craft adaptable PR plans for the local market
  • Develop and execute creative marketing events and all communications initiatives in accordance with the principal's strategic direction

Requirements

  • Proven track record of developing and executing successful marketing campaigns.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills. English language proficiency is preferred.
  • Proficiency in digital marketing tools and platforms.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Ability to work independently and manage multiple projects simultaneously
  • Bachelor’s degree in marketing, Business Administration, or a related field.
  • At least 6-8 years of experience in marketing, with a focus on FMCG and rural markets
  • Stakeholder management - working together with multiple ops personnel
  • Strategic and Results-driven – strong in conceptualizing and planning
  • Leadership - the candidate will lead the local marketing team
  • Strong Analytical Skills - ability to interpret data to make informed decisions
  • Comfortable with uncertainty - the role will evolve according to business needs
  • Advanced English

Job Tags

Permanent employment, Full time, Local area,

Similar Jobs

Spectrum

Retail Store Manager - Relocation Available Job at Spectrum

 ...to empower a team to exceed goals, showing a keen interest in their development and professional growth? If so, then a Retail Store Manager position at Spectrum may be right for you. At Spectrum, we keep nearly 32 million customers connected across our 41-state... 

The Seattle Times

Summer 2025 Graphics Internship Job at The Seattle Times

 ...offers a series of paid summer internships to outstanding students eager...  ...your supervisor, editors and graphic artists to learn from their...  ...additional skills and unique experience as it relates to the role and...  ...visualization, drawing, mapping and design skills. Application... 

Horizon Outdoor Hospitality

PT Housekeeper Job at Horizon Outdoor Hospitality

 ...Lake Tenkiller. We are looking for a friendly and team-oriented PT housekeeper to join our team this season! As a proud provider of outdoor recreational activities and camping opportunities, we strive to ensure that our guests have the best possible experience. As a... 

estaffing Inc

As A Healthcare Administrator, Are You Considering Pivoting Your Career To Salesforce Administrator Job at estaffing Inc

 ...Are you a Healthcare Administrator seeking a transformative career change? This opportunity might be the perfect fit for you as you consider transitioning to Salesforce Administrator Consulting. We are a staffing company specializing in training individuals for roles... 

Data Nomad

Seo Specialist ( Remote) Job at Data Nomad

 ...and also market research studies. For the majority of our paid market research assignments, you have the option to participate remotely or in person. This provides a great opportunity for you to earn extra income while working from the comfort of your home. Apply...