Job Description
Part-time Marketing Coordinator needed for the Downtown Dallas area Temporary Contract
$20-25hr / M-F / 20-29hrs week
Fully Onsite
Responsibilities: - Filtering through influencers coming in through our new intake form (social channels)
- Classifying them and handling data entry into internal software with accuracy
- Managing 3PL (third party logistics) setup for inventory to be mailed, and coordinating samples and stock levels
- Managing communication—general for Slack channels for all new influencers
- Finding gifting opportunities with existing and new influencers (identifying and creating a calendar setup)
- Collecting and verifying addresses for influencers and inputting them into records and systems
- Scouting new influencers and inputting them into the system
- Assisting in local event coordination like hands-on setup or item pickups or deliveries
- Coordinating different seeding campaign programs
Overall job duties: - Actively contribute to the Cetaphil’s social influencer strategy through weekly share outs and participation in team meetings / Capture key learnings and findings
- Analyze the social and influencer competitive space to identify new opportunities to evolve Cetaphil’s social media strategy
- Assist with coordination and tracking of influencer seedings
- Support Cetaphil’s produced video DAM with channel management inclusive of channel auditing, programming and tracking content usage/talent rights
- Support shoot preparation on site, and location and On site event support acting as an influencer support
- Contribute to our Influencer marketing competitor analysis and Cetaphil program learnings-assisting the team in evolving the Influencer Program to be differentiated in the space
- Collaborate with influencers to create compelling content and cultural moment/ trends, content that resonates with our brand's commitment
- Contribute to the development of strategic content plans for influencer marketing campaigns by incorporating insights gathered from influencer marketing software
- Ensure that content plans align seamlessly with Cetaphil Brand values, leveraging data-driven decision-making to enhance campaign effectiveness
- Review and filter through influencer gifting initiatives, ideate personalized packages that resonate with the Gen-Z audience and other groups
- Conduct thorough influencer discovery within the Gen-Z demographic, identifying rising stars and authentic voices that align with Cetaphil’s values
- Build comprehensive gifting and seeding lists by ensuring alignment with campaign/ product objectives and influencer profiles net new and existing
- Foster meaningful relationships through strategic gifting, including personalized or milestone send-outs, to enhance brand visibility and foster genuine connections with influencers
- Take charge of organizing inventory with our 3PL for influencer gifting/ seeding, maintaining accurate records of product stock and ensuring timely restocking, including that for the product closet
- Develop a deep understanding of Cetaphil’s product line and key features, enabling effective communication with influencers
- Stay abreast of industry trends and recommend incorporating relevant trends (sounds, music, and meme’s)
- Engage with cross-functional teams, including Marketing, Sales, and Brand, fostering alignment and synergy in influencer marketing and conversion efforts
- Design visually appealing and engaging presentations for influencer marketing campaigns, ensuring alignment with brand aesthetics and guidelines
- Transform data and insights into compelling visual narratives, making complex information accessible and impactful for internal and external stakeholder
Skills - Exceptional knowledge and pulse of current beauty and influencer trends
- Proficient in relevant social channels, including Instagram, Facebook, Pinterest, YouTube, Snapchat, X, TikTok and emerging channels
- Ability to quickly adapt to ever-changing Influencer and social landscape
- Well organized with a strong attention to detail
- Personable and flexible with demands and changes in a fast-moving business environment
- Organized, detail-oriented, and proactive
- Passion for beauty, cosmetics, skincare and CPG Lifestyle brands
- Ability to support multiple projects and problem-solve in a deadline quick work environment
- Must be able to work from the Dallas Office
9509322
Job Tags
Temporary work, Local area, Flexible hours,