Job Description
Senior Marketing Specialist (Public Affairs/Communications Specialist), College of Extended and Global Education - Marketing
California State University, San Bernardino Job No: 542955
Work type: Staff
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time, On-site (work in-person at business location)
Job Summary: Under the general direction of the Associate Vice Provost and Dean for the College of Extended and Global Education (CEGE), the incumbent will strategically plan, develop, execute and lead the marketing presence for the College of Extended and Global Education programs. Responsibilities include, but are not limited to, contributing to long-term programmatic and departmental objectives; initiating marketing and promotional projects; responding in a timely manner to requests or inquiries; reviewing all work products for accuracy prior to completion; serving as the primary contact for the department/program; and being responsible for the day-to-day operations within the unit, including providing lead work direction to staff and student assistants.
Duties and responsibilities Traditional Marketing and Promotion:
- Utilize considerable judgment and discretion when constructing comprehensive marketing plans, designing and executing final production, and analyzing return on investment (ROI) for individual programs to reach enrollment target goals.
- Consult and advise programs to produce an extensive recruitment plan to generate valuable leads and completed applications.
- Under the general direction, strategically plans, implements, and maintains the daily and on-going marketing for the College of Extended and Global Education (CEGE) to meet university long- term objectives.
- Designs, writes, edits, proofreads, produces, and distributes a variety of print and electronic marketing collateral including, but not limited to, brochures; catalogs; posters; e-newsletters; print, digital, and Out-Of-Home (OOH) advertising, etc.
- Conducts and evaluates marketing research and apply comprehensive knowledge of appropriate statistical research techniques and methods to analyze related data on the marketing of current programs.
- Assists the CEGE program areas in developing and coordinating marketing strategies.
- Maintains a working knowledge of protocols and institutional etiquette related to all programs administered on behalf of university partners.
- Under general supervision, maintains approved marketing budgets.
- Tracks and reports on effectiveness of marketing efforts.
Digital Marketing and Promotion
- Assessing, developing, and aligning digital presence and marketing materials with Strategic Communications standards.
- Maintains web presence for all CEGE programs.
- In collaboration with relevant staff, actively maintains all CEGE websites with accurate information.
- Recommends and implements streamlined information pathways and creates new websites by using existing content management systems.
- Monitors and reports on web & social analytics.
- Plans, implements, and maintains the daily and on-going online advertising/public relations (PR), Search Engine Optimization (SEO), social media, and external web presence for CEGE.
- Create and implement a strategy for online advertising using paid search and targeted industry websites.
- Maintain CEGE presence on external websites by regularly searching, cataloging, maintaining, and promoting paid and unpaid CEGE content on relevant industry websites.
- Utilize expert writing and editorial skills to compose, design, and submit advertisements and editorial content.
Graphic Design:
- Contribute to overall artistic direction, strategically integrating the college's graphic communication efforts.
- In collaboration with designers, photographers, faculty and other on the theme, plan, create, and provide digital graphic designs and prints.
- Creatively design and create layout for social media, email, web, brochures, posters, flyers, banners, print, and other forms of advertising as needed.
Other classification related duties as assigned
Minimum Qualifications: - Equivalent to a bachelor's degree in a related field
- Four years of related professional or technical experience required
Required Qualifications: - Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
- Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
- Ability to understand issues from a broad, strategic perspective.
- Thorough knowledge of applicable
Job Tags
Full time,